A major pain point for CRM users is the accuracy and quality of their data, especially of executives and key decision makers at the top of every account. In a complex B2B selling environment, accurate C-suite data forms the backbone of effective sales and marketing efforts. How you organize your most influential executive contact data within your CRM across business units and sales teams can make the difference between winning new accounts versus embarrassing and poorly targeted outreach.
Enter Equilar Backbone for Salesforce, the market leader for executive data for the world’s top companies.
Create a unified contact record for executives and board members across multiple companies. Track leadership changes with daily updates of over 500,000 executives and board members.
Connect relationships of who knows whom across accounts. Stop cold calling and drive greater engagement through warm introductions to executives.
Shorten sales cycles through access to key decision makers and influencers at target accounts. Discover new business opportunities within your contacts’ network.