Equilar Appoints Salesforce Veteran Linda Crawford to Board of Directors

October 28, 2020


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REDWOOD CITY, CA (October 28, 2020) — Equilar, the leading provider of corporate leadership data, announced the appointment of Linda Crawford, former Salesforce executive and long-time CRM industry veteran, to the Equilar Board of Directors. She brings more than two decades of leadership experience in the CRM industry and a proven track record of scaling successful businesses in the market.

Equilar has made its name as the leading provider of corporate leadership data since it was founded in 2000. Earlier this year, Equilar launched ExecAtlas for Salesforce on Salesforce App Exchange, which was developed for organizations navigating the complexities of B2B sales to drive increased engagement with C-suite decision makers and new business opportunities.

“This could not be a better time to bring Linda on as the newest member of the board,” said David Chun, Equilar CEO and Founder. “The depth of Linda’s industry expertise is a valuable asset to our leadership team as we expand our product solutions to integrate into today’s leading CRM platforms. Through our new product offering, ExecAtlas, our goal is to accelerate the number one driver of new business opportunities for our clients–warm introductions to executive decision makers. Linda’s insight on product direction and market opportunities will help us scale as we strategically approach the CRM market.”

“I am looking forward to making an immediate impact as the newest addition to the Equilar board,” said Crawford. “There is tremendous opportunity for Equilar’s continued growth and success as it branches out into the CRM ecosystem with innovative solutions. ExecAtlas will soon be at the forefront of next-gen CRM strategies for any enterprise sales organization. This is an exciting time to join the Equilar team, and I look forward to supporting the development of the next generation of sales enablement solutions.”

Crawford has extensive experience driving innovation, employee success and customer success at the world’s leading software companies. She previously served as the CEO of Helpshift, a venture-backed company focused on AI-driven Customer Support Solutions for B2C companies. She also served as the CRO of Optimizely which focused on solutions for Marketing. She spent nearly a decade at Salesforce in several executive positions including EVP of the Sales Cloud. Prior to Salesforce, Crawford held executive positions at Siebel Systems, the company credited for creating the CRM industry.

Linda served on the board of Demandware (NYSE). It was acquired by Salesforce in 2016. She currently advises CEOs and leadership teams of venture backed companies.


About Equilar

Equilar is a leading provider of corporate leadership data solutions. Companies of all sizes rely on Equilar, including 70% of the Fortune 500 and institutional investors representing over $20 trillion in assets. Equilar offers data-driven solutions for business development, board recruiting, executive compensation and shareholder engagement that bring together business leaders, institutional investors and advisors to drive exceptional results. The Equilar suite of solutions includes industry-leading education symposiums, comprehensive custom research services and award-winning thought leadership. Founded in 2000, Equilar is cited regularly by Associated Press, Bloomberg, CNBC, The New York Times, The Wall Street Journal and other leading media outlets. Learn more at www.equilar.com.


Media Contact

Amit Batish

Manager, Content & Communications
Equilar
650-241-6697
abatish@equilar.com


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