Try Before You Buy: Sample Data, Win Deals and Discover New Leads

Equilar's Data Feed Featured on the New Private Preview Snowflake Marketplace During Snowday

November 19, 2021

Vikram Nair

On November 16, 2021 Snowflake, the Data Cloud company, hosted Snowday — a virtual event that showcased the latest advancements and took a look at the view ahead with never-before-seen demos.

During Snowday, Equilar was announced as one of the exclusive partners for a private preview of the new Snowflake Marketplace. The new marketplace has significant enhancements which includes the ability for users to only pay for the data they consume and to sample a data set before making a purchase.

“Having data sets available is not sufficient,” said Christian Kleinerman, SVP of Product at Snowflake. “Our key goal is to help our customers discover, connect and leverage this content.” Kleinerman explained how Snowflake continues to help customers remove the friction and complexities involved when purchasing data to grow their business. With these goals in mind, Snowflake launched a private preview of the new marketplace, which includes usage based pricing and “try-before-you-buy” functionalities.

Equilar, a leading provider of business intelligence and corporate leadership data solutions, has released a data feed with Snowflake on the new marketplace to support monetization in the Data Cloud. The new data set is centered on C-Suite Turnover, Transitions and Affiliations. Snowflake users can access this dataset that contains over 16,000 top decision makers and influencers at America’s 500 largest companies by revenue. Snowflake users will also have the ability to access a free sample of the Equilar data set, which includes the executives and board members of Apple and their connections based on current and past professional experience.

“No need to fill out a contact form or wait to speak to a representative,” said Eric Dorf, Product Manager at Snowflake. “This removes a lot of friction and waiting from the traditional process that can take weeks or longer to complete. Being able to self-serve and trial data is such a game changer for data consumers, enabling organizations to evaluate and purchase data on the marketplace faster than ever before.”

“Equilar is excited to partner with Snowflake to help users uncover opportunities through the power of people intelligence,” said David Chun, Founder and CEO of Equilar. “With our industry leading database of real-time executive transitions and person-to-person connections, users generate an immediate ROI by staying on top of appointments and mapping relationships to key decision makers.”

The Equilar C-Suite Turnover, Transitions and Affiliations data feed provides:

• New Leads: Track and identify executive appointments that lead to meaningful outreach, signaling sales and marketing opportunities.
  

• 360-Degree Customer View: Close more business by connecting with executives and decision makers through advanced relationship maps and the power of your network.
  

• Contact Data Enrichment: Stay ahead of your competition by transforming your most valuable contacts into a strategic asset. Receive summaries of an individual's corporate affiliations, education and biography.

To join the private preview and explore the new Snowflake marketplace capabilities, visit www.snowflake.com/data-marketplace-private-preview

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Vikram Nair

Director of Operations at Equilar

Vikram Nair, Director of Operations at Equilar, authored this post. Please contact Amit Batish, Director, Content & Communications, at abatish@equilar.com for more information on Equilar research and data analysis.